Roblox's daily active users jumped 97% year over year in 2020 - the fastest rate of growth ever. Roblox is just getting startedĬOVID-19 was a turbocharger for Roblox, just like it was for many other video game companies. In the first nine months of 2020, revenue grew even faster - rising 68% to $589 million. Revenue grew 56% in 2019 to $488 million. So far, all this has worked out well for Roblox. It also earns a commission when developers convert Robux into real dollars. The rest goes to developers on the platform. To generate revenue, Roblox gets a 30% cut on user spending. But they can buy and spend Robux - Roblox's in-game currency - to upgrade their avatars with accessories, clothing, or special powers. Users don't have to pay to play most games on Roblox. Like Facebook, Roblox is a social network.īacked by the sheer size of its community, Roblox has managed to carve out an ecosystem with its own rules, economy, and currency. Even users who aren't gamers stick around just to hang out with each other. Sound familiar? That's how Facebook grew into what it is today.Īnd because these games are not "just" games - they are Minecraft-style worlds with plenty to discover - Roblox's users spend lots of time on the platform. With endless experiences to choose from, this virtuous cycle sustains Roblox's network effect. Then those friends invite their friends, and so on. When users enter Roblox, they usually invite their friends to join them. And as more users join Roblox's platform (and spend money on those games), developers are incentivized to create more engaging content - drawing in even more gamers. With 18 million experiences available to choose from, Roblox can easily attract new users and retain old ones. Thanks to Roblox's tools, it is easy for even children to create exciting games using Lego-like blocks instead of code. Here, 7 million developers are building what Roblox calls "experiences" - games, virtual items, and worlds. The first part is the gaming platform on which users (developers and gamers) build and play games. There are two crucial parts to Roblox's business model.
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